Company profile:
Carrefour initiated from France, it is an international retailer that is the world’s second-largest and the largest in Europe, and it is a leader in the industry. There are three different kinds of stores within Carrefour, including hypermarkets, discount and convenience.
Established:
The first Carrefour store opened on June 3, 1959. Its created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market.
In April 1976, Carrefour launched a private label Produits libres (free products – libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at substantially lower prices. In September 2009, Carrefour updated its logo.
Location:
This company is located in France and has many branches all over the world like in Bahrain, China, Egypt and many more.
Carrefour achievement and activities:
For many years, Carrefour addressed social and environmental issues. In 1992, Carrefour launched its "Quality Lines", food products which integrate environmental and social criteria in their specifications. Then, in 1996 its applied the protective principle when choosing to develop own-brand products free of Genetically Modified
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