Monday, May 16, 2011

introduction

Carrefour is a French international hypermarket chain, with a global network of outlets worldwide. It is means “crossroads‟ in French. It is the largest hypermarket chain in the world in terms of size, the second largest retail group in the world in terms of revenue and the third largest in profit after Wal-Mart and Tesco. Hence, it operates mainly in Europe, China, Colombia, Brazil, Argentina and in the Dominican Republic, but also has shops in North Africa and other parts of Asia. Carrefour’s own retail brands are an important medium for brand differentiation and customer loyalty, contributing substantially to the organization’s growth in sales.

It is reputation has been built, on the quality and freshness of it is products, customer service and competitive prices. Selling goods with quality choices in food, personal care, communication, leisure, entertainment and household goods . In addition, Carrefour worked to continually meet the needs of local consumers, ranging from the need to refrigerate food to clothes under one roof, is trendy as shoppers pick specialized stores.

After looking at the facts on Carrefour company .In this report, we will try to know how they used Information systems to let them become one of the largest companies that existed in the world.

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