Information systems used in carrefour

1.IBM (Interational Business Machines)  in Carrefour

IBM has signed a five-year agreement with French retail chain operator Carrefour to take over the transformation, management and maintenance of Carrefour's IT infrastructure and associated applications.

Earlier, Carrefour has teamed with IBM and its partners for a promotion system across its supermarket and hypermarket stores to enable the planning and execution of targeted campaigns, with feedback as to their effectiveness. IBM said that this will allow Carrefour to meet the quickly changing demands it faces as a retail business and it also said that retailer will benefit from the latest technologies in terms of security and a reduction in energy expenses. So, we can say that this agreement helped Carrefour to optimize their IT costs, enhance IT security and service quality, and reduce subcontracting .

·       Business Benefits

1. Greater control over marketing strategy and customer relationships resulting in stronger customer loyalty and a stronger Carrefour brand.
2. Deeper knowledge of customers via analytics and segmentation.
3. Shorter campaign planning to execution cycle.
4. Faster feedback on promotional effectiveness and more detailed feedback to suppliers.
5. Closer supplier relationships.

·       What do we like about this system?

1- Because they used it for targeted promotional campaigns that increased their revenue.

2- It helped them to lower marketing costs.

3- Also helped in saving other costs.